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SYNCING THINKING ACROSS LEADERSHIP
A premier asset management firm sought our sector knowledge to refresh its brand narrative. Our content workshop with the management team and select senior advisors created blueprints for a new investor event format and a new website layout, both of which deepened existing brand loyalty and generated new brand awareness for the firm.
We collaborated across the management team of a flash sale based online retailer to create a common brand vocabulary in advance of a kick-off meeting for a big-budget rebranding campaign. Our work allowed management to leverage the external creative agency more effectively, and the resulting campaign directly drove an acquisition by a global marketplace brand.