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ACCELERATING START-UP MOMENTUM
A digital media brand leveraged our expertise (and discretion) to revamp its investor pitch before each round of financing. Our collaboration with the Founder & CEO forced priorities, supported the raise of significant capital, and culminated in an acquisition by a larger media platform.
A cloud-based software application was struggling to blend technical credibility with a consumer voice that contrasted to the nuts and bolt approach of direct competitors. We repurposed the existing content into a strategic narrative that focused on the product's strengths to connect across different target audiences, resulting in an immediate and measurable revenue ramp as well as an uptick in brand recognition and word of mouth.